How do you choose a hotel to stay ? Do you want a ‘home away from home’, a clean place, posh ambiance or crisp service, or all and some MORE ? Every hotel in today’s competitive world worth its buck provides that. How can a hotel be different and how can it leave an impression on the guest – a real WOW experience MUCH MORE experience !
Most of the large branded hotels have perfected the Science of Service.They have guest service programs like the ‘Spirit to Serve’ program in the Marriott, ‘Yes I Can’ guest service program in the Radisson Hotels, ‘Ladies & Gentlemen serving Ladies & Gentlemen’ service philosophy in the Ritz Carlton Hotels etc . These programs are SOP driven , step by step programs which advocate 5 steps of service or 7 techniques or 10 principles or some other way of making the whole guest satisfaction concept a ‘by the book’ driven exercise. This ‘by method’ influence most of the hospitality industry today. What will open the doors to levels of guest experience much higher than 5-star service ? What is that which is un-clonable, differentiated from competition and which will leave a lasting impression on a guest experience to take back lifetime memories? As a successful 5 star hotel we have high degree of efficiency in guest satisfaction but we want to go to the next level.
The answer is to provide guests a heart-warming, loving and caring spirit that makes the guests wish that time would stand still; not because of the material splendor, which anyone with money can create, but because of the love, care, warmth, and compassion that the staff exudes, particularly through their attitude , through their eyes and body language and through their verbal communication. Unfortunately, this cannot be created through an efficient, correct and friendly service formula. We need to look at the hotel not as an extension of the outside world but as an “oasis of peace” the guests enter after a hard day’s work . This can not only be created with the ambiance but with the people who are the heart of the hotel with a heart-warming spirit of love, compassion, warmth, care, and empathy. To create this spirit you have to do things differently.
We must teach our teams to love themselves first. This is not as simple or as silly as it sounds. How many hotels who want their associates to show love to the guests teach them how to love themselves first? It is pointless simply telling the team, “You must love yourself first.” That achieves little or nothing. We have to teach them to look within . We should teach them easy 3-minute meditations that will touch their heart and develop the feeling of love for oneself. This will start to change the thought -energy and vibrations that they send out. There is nothing strange about this and happens to all but we dont know it if we are not aware. You would have gone into a room of strangers and felt positive or negative about the certain people without knowing why immediately . We sometimes feel that the other person is not ‘vibing’ with us. This is because , thoughts are simply vibrating energy, in fact the whole body is made of energy and one can influence the body’s energy field to create a loving guest experience. But it has to start from the top management belief and that means we should have love, compassion and care as part of our mission statement and then use these concepts in the service design .
How do we do this?
To summarize, we can change the guest experience by the way we develop the spiritual values and elements of the guest experience in hotels. There is some work being done on this by Peter Macalpine in Thailand and in the Western World but we are in a better position to embrace this as Indians as we are taught spirituality and values from young and understand the nuances of Dharma and Karma.
This post originally appeared on guestsaregods.com and can be read here.
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