December 2nd changed a lot of perspective in Chennai. Lot of people’s lives changed overnight when they lost everything in the Chennai Floods disaster.
Grand By GRT Hotels was GRT Grand on 1st December before it was forced to close the doors when the hotel was marooned in swirling waters of the now in-famous Chennai floods.
It was an opportunity to re-discover /re-invent and re-launch the 18yrs old hotel in a new-age avatar. The Hotel was rebranded and launched on April 14th , 2016 with pomp and splendor kicking heels like a young , brash and quirky styled new age dude.
It was reborn as Grand by GRT Hotels.
With this re-birth, the restaurants and the bars of the hotel were also conceptualized to bring in the new quirk and bohemian to the attitude of the boutique hotel.
The High Time was the bar in GRT Grand for 18 years and had a loyal clientele for many long years.
A crack team sat together to put together a ‘first time’ concept for the Chennai yuppies on December 15th . This team included the GRT Hotels ideation team, Interior design consultant, Krithika Subramanium,and Debanjana and Chesly from JWT ( our Advertising agency) .
The ideation took us many levels of brain storming and finally an image was conjured of the Roaring Twenties Speakeasy Bars.
The Roaring Twenties or the Golden Twenties era went by such names as the Jazz Age, the Age of Intolerance, and the Age of Wonderful Nonsense. It was a decade of prosperity and dissipation, and of jazz bands, bootleggers, raccoon coats, bathtub gin, flappers, flagpole sitters, bootleggers, and marathon dancers.
The Ideas which Inspired Steam and Whistles and Code
Interesting Fact: In the 1920’s era , Flappers were light-hearted, female nonconformists who were eager to try new styles of dress and challenged the traditional ideas of behavior by wearing make-up, drinking and smoking in public and acting in an unladylike fashion. Flappers wore short bobbed hair, make-up such as lipstick and rouge, short fringed skirts, bright-colored sweaters and scarves illustrated in the picture of Clara Bow – The “It Girl”.
In my next blog I will tell you the story of J HIND , the progressive Indian restaurant in Grand by GRT Hotels.
This post originally appeared on guestsaregods.com and can be read here.
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